Loyalty app

Loyalty app

Discover the benefits of the Brezelkönig app!

Download now and reap the benefit.

Receive a crown with every visit

When your card is full of crowns, you’ll receive a free product.

With a higher status comes more valuable free products.

Benefits
with Brezelkönig

Welcome gift, 1 free coffee and 5 crowns

Collect crowns and receive free product rewards

Lightning-fast cashless payment at stores

Birthday gift

Exclusive promotions and prize draws for app users

Your benefits
at a glance.

Collect crowns
and receive rewards

10 crowns

Get a free original gourmet pretzel and become pretzel royalty! As pretzel royalty, you’ll receive an XL coffee for the price of the standard size every time you buy a cup of coffee.

Collect 20 crowns

Get a gourmet pretzel with topping for free

Collect 30 crowns

Become the pretzel king or queen and choose a free product of your choice.

Download now
and benefit

Frequently Asked Questions (FAQ) Privacy Policy Terms of Use