Sustainability
Every day, Brezelkönig acts in accordance with the Valora Group’s sustainability strategy, which focuses on three pillars of sustainability: people, planet and products.
People, Planet and Products
We are taking climate action by continuously optimising value and supply chains, processes and our product range. That’s why Brezelkönig focuses on local, seasonal and environmentally friendly products.
The meat used in our pretzel specialities comes from Switzerland, while the fish products come from MSC-certified fishing. In addition, all our pretzel breads are produced at Brezelkönig in Emmenbrücke, Lucerne.
We are committed to reducing food waste
Brezelkönig is committed to reducing food waste, and has been collaborating with Too Good To Go for years. In this way, we save food from being thrown away every day and, together with our customers, actively avoid wasting food.