Everybody
loves pretzels

«Great snack opportunity, kids love it, hipsters love it, tastes absolutely
fantastic, premium quality, it’s a meal, it’s a growing category.»

Brezelkönig –
A passion for pretzels

Market leader in Switzerland and Germany with over 60 stores in Switzerland and over 200 stores in Germany (Ditsch)
World leading production in Germany, Switzerland and the Unites States of America (~ 650 million bakery products sold per year)
Undisputed pretzel specialist with a unique range of high-quality pretzel products
Focused take away shop concept on heavily frequented sites and transport hubs
Fast and efficient service
Brezelkönig is originated in Switzerland