Leidenschaft für Laugengebäck
Pretzel
Baguettes
Pretzel rolls
Hot Dogs
Sweet pastries
That’s what you can expect from every single one of our products. Brezelkönig is all about gourmet pretzels and different types of pretzel bread. Our fresh pretzels are made in our in-house Brezelkönig bakery in the heart of Switzerland with carefully selected raw ingredients and without additives.
Our pretzels are baked fresh all day long in our stores – even the dough fermentation takes place on site. After baking, the delicious pretzels are filled or topped with lots of love. Our pretzels stand out due to their freshness: the dough is proofed on site and we bake them directly where they’re sold – so they always taste like they’ve come straight out of the oven. Then they’re topped or filled with fresh ingredients for enjoyment with every bite. We only use meat from Switzerland to fill our gourmet pretzels, baguettes and hot dogs. What’s more, our plain Brezelkönig pretzel breads are 100% vegan.
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Your hot dog, your comboDiscover our 40 variations now
Discover our 40 variations of the Brezelkönig hot dog now. You can put together your own personalised version in just 3 steps. -
Irresistible pretzel treats100% made in Switzerland
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Reusable cupsThe king of reusable cups
Enjoy your hot drink to go and do so in an environmentally friendly way by purchasing the popular reusable Brezelkönig cup at one of our stores or by bringing your own reusable cup with you. Together, we can reduce waste from disposable cups and protect the environment. -
Agency partnersStart your own business with Brezelkönig
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HistoryHow the pretzel became king
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Gift cardsGive the gift of oven-fresh deliciousness
Brezelkönig gift cards are available and redeemable in our stores. You can also have the gift card sent directly to your home using the order form.