Everybody loves pretzels
loves pretzels

«Great snack opportunity, kids love it, hipsters love it, tastes absolutely
fantastic, premium quality, it’s a meal, it’s a growing category.»

Brezelkönig –
A passion for pretzels

  • Market leader in Switzerland and Germany with over 60 stores in Switzerland and over 200 stores in Germany (Ditsch)
  • World leading production in Germany, Switzerland and the Unites States of America (~ 650 million bakery products sold per year)
  • Undisputed pretzel specialist with a unique range of high-quality pretzel products
  • Focused take away shop concept on heavily frequented sites and transport hubs
  • Fast and efficient service
  • Brezelkönig is originated in Switzerland