Downloading and using the Brezelkönig app is free of charge. However if you use the Brezelkönig app on the go, mobile data may be used which your mobile phone provider may charge you for. Please enquire about this with your mobile phone provider.
Yes, you can use Click & Collect to pre-order products for collection at your desired point of sale. Find out more in the «Click & Collect» section.
You can also order larger quantities for collection from other points of sale. Use this contact form to do this: https://brezelkoenig.ch/en/sortiment/vorbestellung/
Yes, the Brezelkönig app can also be used without an internet connection. However, a connection is required for error-free operation. You won’t receive any new vouchers during periods without an internet connection. However, you can redeem your existing and activated vouchers if they are still valid. With an existing crown card, you can also collect crowns without an internet connection.
Crowns will be credited to your account in any event. However, they will only be displayed in the app the next time your smartphone connects to the internet.
You can request the deletion of your personal details via our Support. Please note: vouchers will not be paid out. Accounts that have been inactive for over two years will be deleted automatically.
«My Brezelkönig» is Brezelkönig’s loyalty programme. «My Brezelkönig» allows you to collect crowns every time you visit and benefit from attractive perks directly in the app. To participate in «My Brezelkönig», you will need to download the Brezelkönig app and register yourself.
The following benefits are in store for you with «My Brezelkönig»:
You receive one crown for each visit to a Brezelkönig store. You will also receive a one-time gift of five crowns for registering in the app.
You can collect crowns at any Brezelkönig store in Switzerland.
Crowns are collected automatically when you have the sales staff scan the QR code of your customer card in the app.
If you order via Click & Collect, you will automatically receive a crown.
For every full crown card you will receive vouchers, which you can activate in the Brezelkönig app whenever you like. Activated vouchers are stored on the QR code of your customer card and can be redeemed by sales staff scanning this QR code at the checkout.
In the case of orders via Click & Collect, your activated vouchers are automatically applied at the last step of the order completion process.
No, crowns don’t have a direct cash equivalent.
Your crown level is determined by the number of crowns you have collected in the last 365 days. Crowns collected before this period are no longer relevant for your user status and will not be displayed on your loyalty card. Crowns that are no longer counted for the status remain on the current crown card (point 3.4).
Yes, your individual crown balance is defined by the number of crowns you have collected over the preceding 365 days. The crowns on the stamp card do not expire.
Yes, all crowns are automatically transferred after an update.
No. You’re not entitled to crowns for Too Good Too Go orders.
For every visit to Brezelkönig stores, one crown is credited to your digital crown card. Full crown cards (= 10 crowns collected) generate benefits (e.g. in the form of vouchers). Which voucher you receive is determined by the status you hold, which is based on your total number of crowns at the time you received your last crown.
Only you can use your crown card, and on your account.
For technical reasons, it may take up to a minute for newly purchased crowns to be displayed in the app or for corresponding vouchers to appear in the voucher section. Closing and reopening the app may speed up this process.
Your status defines which benefits you enjoy within “My Brezelkönig”. The higher your status, the more attractive your benefits.
The number of crowns you collect determines your status. You can improve your status by collecting crowns:
Your status is determined by the number of crowns you have collected in the last 365 days.
Yes, it is possible to redeem several vouchers at the same time. Simply activate all the vouchers you wish to redeem and have the QR code on your loyalty card scanned the next time you visit.
The validity period is always noted under the voucher with “Valid until: date”. You can redeem your voucher up to and including this date.
No, the digital vouchers cannot be redeemed without a smartphone and the Brezelkönig app.
No, unfortunately an accidental redemption cannot be reversed.
One-off vouchers disappear from the app after they have been redeemed. Vouchers that can be redeemed several times (e.g. upgrade to XL hot drink) remain in the app as long as the conditions are met.
By activating your voucher and having sales staff scan the QR code on your loyalty card when you visit.
In the case of orders via Click & Collect, your activated vouchers are automatically applied at the last step of the order completion process.
Brezelkönig vouchers may be redeemed at Brezelkönig stores in Switzerland. Our “Locations” function will help you find your nearest Brezelkönig outlet. Some products are not available at all stores.
Vouchers don’t have their own QR code. When you activate a voucher, it is automatically stored on the QR code of your customer card. When you visit a Brezelkönig store, all you have to do is have your customer card’s QR code scanned and all relevant activated vouchers will be redeemed automatically.
No. Only vouchers with the "Gift" button can be gifted.
Any voucher that has a "Gift" button can be gifted.
After you gifted your voucher, it will disappear from your app.
You can find the gift under "my vouchers".
When you open the link you will be taken directly to the app. To redeem gifts, you must be registered in the app. The gift will then be visible under "my vouchers".
You can redeem the gift code under "Redeem Code".
The gift will then be visible under "my vouchers".
To redeem the gift at a point of sale, you need to activate it. Once the voucher is activated, you can redeem it by scanning your app.
The invitation works for people who are new to the Brezelkönig app.
Both the inviter and the invitee benefit from the referral pretzel. After a successful invitation, both receive a voucher for a pretzel original.
You will both receive the voucher after the new user is registered.
All personal data stored with Valora will be deleted when your app account is deleted.
Your mobile phone number must be entered during registration and then serves as an identification feature for your user account. For this reason, your mobile phone number is stored and treated confidentially in accordance with Valora’s privacy regulations and is not passed on to third parties.
We’d like to congratulate you on your birthday and send you a voucher for a free product.
The data you provide when registering and your purchase data are primarily stored for the fulfilment and processing of the app functions.
The Brezelkönig app uses “cookies” and the web analysis tools Google Analytics and Firebase to securely analyse your data. These findings help Valora to continuously improve the Brezelkönig app and our service to you and optimally adapt it to your needs. For more information, please read the Brezelkönig app’s Terms of Use and Privacy Policy.
So that we can send you an order confirmation after you have completed your order.
Yes, you can use the “Locations” function to view the location and opening hours of our storers. Opening hours on public holidays may differ from the opening hours displayed.
After you have entered your payment method in the Brezelkönig app, you can pay by scanning the QR code of the app and enjoy all the benefits of the Brezelkönig app at the same time.
In the settings, you can set your desired method of payment under Payment Method.
Yes, you can add your Boncard with the pay method Lunch-Check.
We support Twint, Visa, Mastercard, Post Finance, American Express, Lunch-Check and the Brezelkönig-Boncard.
You can register several means of payment for mobile payment. In the settings, you can select which of the stored means of payment should be active. This activated means of payment will then be used for every purchase made via the app.
Of course, you can change the means of payment at any time in the settings and activate a different/new means of payment. In the event that a means of payment expires / is no longer valid, you must activate another means of payment.
No, you can also pay cash or with your card as usual.
Please inform the staff at the Brezelkönig beforehand about your preferred way of payment.
No. For your security, we have implemented an additional security measure for payment. However, this does not work via Apple Wallet.
If you want to pay with the app, please show your QR code from the app.
At the moment, the app does not support 3D Secure.
Yes, payment with the app works even if you do not have an internet connection.
Open the app and select the centre tab «Click & Collect». Enter your postcode or select your desired pick-up location from the list and the desired pick-up time.
You will then be taken to the online shop where you can place your order.
Click & Collect is currently available at three points of sale at Zurich main station. This is a test operation. If successful, the service will be extended to other locations in the future. You can see directly in the app which locations are currently available.
You can also order larger quantities for collection from other points of sale. Use this contact form to do this: https://brezelkoenig.ch/en/sortiment/vorbestellung/
The easiest way to pay is with your payment method registered in the app. To do this, select the ‘App payment’ payment method when completing your order.
You can also make a one-off payment using the payment method of your choice. To do this, select the ‘One-off payment’ payment method when completing your order.
Cash payment on collection is not possible.
If you arrive a few minutes later to collect your order, this is not a problem. If you are completely unavailable, you can contact our support team.