FAQ Brezelkönig App

General

Does the Brezelkönig app / does using the Brezelkönig app cost anything?

Downloading and using the Brezelkönig app is free of charge. However if you use the Brezelkönig app on the go, mobile data may be used which your mobile phone provider may charge you for. Please enquire about this with your mobile phone provider.

Can I order products as well using the Brezelkönig app?

Yes, you can use Click & Collect to pre-order products for collection at your desired point of sale. Find out more in the «Click & Collect» section.

You can also order larger quantities for collection from other points of sale. Use this contact form to do this: https://brezelkoenig.ch/en/sortiment/vorbestellung/

Can I also use the app even if I don’t have an internet connection?

Yes, the Brezelkönig app can also be used without an internet connection. However, a connection is required for error-free operation. You won’t receive any new vouchers during periods without an internet connection. However, you can redeem your existing and activated vouchers if they are still valid. With an existing crown card, you can also collect crowns without an internet connection.
Crowns will be credited to your account in any event. However, they will only be displayed in the app the next time your smartphone connects to the internet.

How can I close my account and delete my personal information?

You can request the deletion of your personal details via our Support. Please note: vouchers will not be paid out. Accounts that have been inactive for over two years will be deleted automatically.

My Brezelkönig

What is «My Brezelkönig»?

«My Brezelkönig» is Brezelkönig’s loyalty programme. «My Brezelkönig» allows you to collect crowns every time you visit and benefit from attractive perks directly in the app. To participate in «My Brezelkönig», you will need to download the Brezelkönig app and register yourself.

What benefits do I have with «My Brezelkönig»?

The following benefits are in store for you with «My Brezelkönig»:

  • As a thank you for registering, you’ll receive a welcome gift and five crowns from Brezelkönig.
  • On your birthday, we’ll wish you all the best and give you an original pretzel as a present.
  • You’ll receive a free product with every full crown card. The higher your status, the more attractive your benefits.
  • Further benefits are in store for you depending on your status. From the status of Pretzel Prince/Princess (silver) onwards, you’ll receive a free upgrade to an XL hot drink.

Crowns

What do I get crowns for?

You receive one crown for each visit to a Brezelkönig store. You will also receive a one-time gift of five crowns for registering in the app.

Where can I collect crowns?

You can collect crowns at any Brezelkönig store in Switzerland.

How can I collect crowns?

Crowns are collected automatically when you have the sales staff scan the QR code of your customer card in the app.

If you order via Click & Collect, you will automatically receive a crown.

How can I redeem crowns?

For every full crown card you will receive vouchers, which you can activate in the Brezelkönig app whenever you like. Activated vouchers are stored on the QR code of your customer card and can be redeemed by sales staff scanning this QR code at the checkout.

In the case of orders via Click & Collect, your activated vouchers are automatically applied at the last step of the order completion process.

Do crowns have a direct cash equivalent?

No, crowns don’t have a direct cash equivalent.

How is my crown level defined?

Your crown level is determined by the number of crowns you have collected in the last 365 days. Crowns collected before this period are no longer relevant for your user status and will not be displayed on your loyalty card. Crowns that are no longer counted for the status remain on the current crown card (point 3.4).

Do crowns expire?

Yes, your individual crown balance is defined by the number of crowns you have collected over the preceding 365 days. The crowns on the stamp card do not expire.

Will I have all the crowns I’ve collected back in the app after an update?

Yes, all crowns are automatically transferred after an update.

Can you collect crowns with Too Good Too Go orders?

No. You’re not entitled to crowns for Too Good Too Go orders.

Crown Card

How do crown cards work?

For every visit to Brezelkönig stores, one crown is credited to your digital crown card. Full crown cards (= 10 crowns collected) generate benefits (e.g. in the form of vouchers). Which voucher you receive is determined by the status you hold, which is based on your total number of crowns at the time you received your last crown.

Can I only use the crown card myself?

Only you can use your crown card, and on your account.

How long does it take for new crowns to be displayed in the app or for me to receive my voucher for a free product when my crown card is full?

For technical reasons, it may take up to a minute for newly purchased crowns to be displayed in the app or for corresponding vouchers to appear in the voucher section. Closing and reopening the app may speed up this process.

Status

What do the different statuses mean?

Your status defines which benefits you enjoy within “My Brezelkönig”. The higher your status, the more attractive your benefits.

When do I reach which status?

The number of crowns you collect determines your status. You can improve your status by collecting crowns:

  • Every user starts with the status Pretzel Knight/Dame (crown level: 0–9 crowns) [Bronze]
  • At a crown level of 10 crowns, you earn the status Pretzel Prince/Princess [Silver]
  • At a crown level of 30 crowns, you earn the status Pretzel King/Queen [Gold]

How long will my status last?

Your status is determined by the number of crowns you have collected in the last 365 days.

Vouchers

Can I redeem several vouchers at the same time?

Yes, it is possible to redeem several vouchers at the same time. Simply activate all the vouchers you wish to redeem and have the QR code on your loyalty card scanned the next time you visit.

How long can I redeem my vouchers?

The validity period is always noted under the voucher with “Valid until: date”. You can redeem your voucher up to and including this date.

Can I also redeem my digital vouchers without a smartphone?

No, the digital vouchers cannot be redeemed without a smartphone and the Brezelkönig app.

I redeemed my vouchers by mistake. Is it possible to reverse this?

No, unfortunately an accidental redemption cannot be reversed.

What happens when a voucher has been redeemed?

One-off vouchers disappear from the app after they have been redeemed. Vouchers that can be redeemed several times (e.g. upgrade to XL hot drink) remain in the app as long as the conditions are met.

How can I redeem a voucher?

By activating your voucher and having sales staff scan the QR code on your loyalty card when you visit.

In the case of orders via Click & Collect, your activated vouchers are automatically applied at the last step of the order completion process.

Where can I redeem my vouchers?

Brezelkönig vouchers may be redeemed at Brezelkönig stores in Switzerland. Our “Locations” function will help you find your nearest Brezelkönig outlet. Some products are not available at all stores.

Why can’t I find a QR code on my voucher?

Vouchers don’t have their own QR code. When you activate a voucher, it is automatically stored on the QR code of your customer card. When you visit a Brezelkönig store, all you have to do is have your customer card’s QR code scanned and all relevant activated vouchers will be redeemed automatically.

Giftable vouchers

Can I gift all types of vouchers?

No. Only vouchers with the "Gift" button can be gifted.

Which vouchers can I gift?

Any voucher that has a "Gift" button can be gifted.

Why can't I see my giftable voucher anymore?

After you gifted your voucher, it will disappear from your app.

I received a gift, where can I find it in the app?

You can find the gift under "my vouchers".

I received a link for a gift, how can I redeem the gift?

When you open the link you will be taken directly to the app. To redeem gifts, you must be registered in the app. The gift will then be visible under "my vouchers".

I have received a gift code. How can I redeem the code?

You can redeem the gift code under "Redeem Code".
The gift will then be visible under "my vouchers".

How can I redeem a gift?

To redeem the gift at a point of sale, you need to activate it. Once the voucher is activated, you can redeem it by scanning your app.

Who can I invite to the Brezelkönig app?

The invitation works for people who are new to the Brezelkönig app.

Who can benefit from the referral pretzel?

Both the inviter and the invitee benefit from the referral pretzel. After a successful invitation, both receive a voucher for a pretzel original.

I have sent an invitation for the Brezelkönig app. When will I receive my pretzel original voucher?

You will both receive the voucher after the new user is registered.

Data privacy

What happens to my data when I delete my account via Support?

All personal data stored with Valora will be deleted when your app account is deleted.

What does Valora do with my mobile phone number?

Your mobile phone number must be entered during registration and then serves as an identification feature for your user account. For this reason, your mobile phone number is stored and treated confidentially in accordance with Valora’s privacy regulations and is not passed on to third parties.

Why should I enter my date of birth when registering?

We’d like to congratulate you on your birthday and send you a voucher for a free product.

What happens to my personal data?

The data you provide when registering and your purchase data are primarily stored for the fulfilment and processing of the app functions.
The Brezelkönig app uses “cookies” and the web analysis tools Google Analytics and Firebase to securely analyse your data. These findings help Valora to continuously improve the Brezelkönig app and our service to you and optimally adapt it to your needs. For more information, please read the Brezelkönig app’s Terms of Use and Privacy Policy.

Why does Valora need my e-mail for Click & Collect?

So that we can send you an order confirmation after you have completed your order.

Brezelkönig Stores

Can I also see the opening hours of the Brezelkönig stores via the «Locations» function?

Yes, you can use the “Locations” function to view the location and opening hours of our storers. Opening hours on public holidays may differ from the opening hours displayed.

Mobile Payment (mpayment)

How can I pay with my app?

After you have entered your payment method in the Brezelkönig app, you can pay by scanning the QR code of the app and enjoy all the benefits of the Brezelkönig app at the same time.

How do I activate mobile payment in the app?

In the settings, you can set your desired method of payment under Payment Method.

Can I use my Brezelkönig Gift card (Boncard) to pay via app?

Yes, you can add your Boncard with the pay method Lunch-Check.

Which payment methods are supported by mobile payment?

We support Twint, Visa, Mastercard, Post Finance, American Express, Lunch-Check and the Brezelkönig-Boncard.

How many payment methods can I register for mobile payment?

You can register several means of payment for mobile payment. In the settings, you can select which of the stored means of payment should be active. This activated means of payment will then be used for every purchase made via the app.

Of course, you can change the means of payment at any time in the settings and activate a different/new means of payment. In the event that a means of payment expires / is no longer valid, you must activate another means of payment.

Do I always have to pay with the app if I have deposited a payment method?

No, you can also pay cash or with your card as usual.
Please inform the staff at the Brezelkönig beforehand about your preferred way of payment.

Does the payment also work with my Brezelkönig card in the Apple Wallet?

No. For your security, we have implemented an additional security measure for payment. However, this does not work via Apple Wallet.
If you want to pay with the app, please show your QR code from the app.

Does the app support 3D Secure?

At the moment, the app does not support 3D Secure.

Does payment with the app work without internet?

Yes, payment with the app works even if you do not have an internet connection.

Click & Collect

How does Click & Collect work at Brezelkönig?

With Click & Collect, you can place orders on the go (e.g. when travelling by public transport) directly to the selected sales outlet using the app and pay online. You can then pick them up at the chosen time.

How can I use Click & Collect?

Open the app and select the centre tab «Click & Collect». Enter your postcode or select your desired pick-up location from the list and the desired pick-up time.

You will then be taken to the online shop where you can place your order.

Where is Click & Collect available?

Click & Collect is currently available at three points of sale at Zurich main station. This is a test operation. If successful, the service will be extended to other locations in the future. You can see directly in the app which locations are currently available.

You can also order larger quantities for collection from other points of sale. Use this contact form to do this: https://brezelkoenig.ch/en/sortiment/vorbestellung/

How can I pay at Click & Collect?

The easiest way to pay is with your payment method registered in the app. To do this, select the ‘App payment’ payment method when completing your order.

You can also make a one-off payment using the payment method of your choice. To do this, select the ‘One-off payment’ payment method when completing your order.

Cash payment on collection is not possible.

What happens after I have completed and paid for the order?

The sales outlet receives your order and makes it available for collection at the desired time. You will see the collection screen in the app - keep this to hand to show the staff when you collect your order.

How will my order be packed?

The products are packed in paper bags to protect them. If you would like an additional paper carrier bag, you can order one in the webshop.

Will I receive my crowns for Click & Collect orders?

Yes, you will automatically receive a crown with every Click & Collect order.

Do my vouchers (discounts and free products) from the app also apply to Click & Collect?

Yes, your available vouchers will be automatically applied in the last step before you complete your order. Make sure you have activated them beforehand in the ‘Loyalty’ tab.

Why is my desired pick-up time not available?

When you complete your order, you will only see available pick-up times. Time slots in which the capacity for Click & Collect has already been utilised are hidden.

My favourite product is greyed out or not visible. Are all products available in Click & Collect?

It is possible that not all products can be pre-ordered via Click & Collect. These are greyed out.

I can't collect my order. What should I do?

If you arrive a few minutes later to collect your order, this is not a problem. If you are completely unavailable, you can contact our support team.